Why Most Affiliate Marketing Schemes Don’t Work And How To Avoid The Same Errors: Part 1
Getting involved in affiliate marketing is not an enterprise to be done on a whim. You will most likely have been inundated by spam emails, tweets and I dare say SMS messages as well, promising amazing income for working at home on the internet. Actually, it’s become so common that comedians are able to make one-liners about them in the awareness that the crowd will know what they are talking about and receiving a giggle. And quite right too, as for the most part, these adverts are intended at getting a few charlies to sign up for a bit, have a go, stick at it for a few months and then abandon it when they know that they haven’t and probably will not ever, make any profit.
However, executed right, there’s no explanation why with affiliate marketing they wouldn’t have been lucrative, possibly not to the level that sends them dashing off to the Bugatti shop with credit card in hand, but sufficient to put a few extra shekels in the wallet. What they didn’t realise and very likely couldn’t have understood (as they won’t have been told), was that there is no possibility that anyone was going to visit their website, let alone purchase anything from the advertisers whose adverts graced the page. The reason for this is that most people with a presence online they create themselves have little or no knowledge about SEO.
SEO is a process by which a webpage is made conducive to Yahoo in order to make it simpler for them to be indexed, graded and assessed for significance. This is carried out in conjunction with the building of the affiliate marketing site by selecting the keywords which describe the site, what it does and what it offers. Suppose, if you were to pick your niche marketplace to be a shop for fishing tackle supplies, your keywords may be along the lines of angling, fishing tackle, fishing rods, fishing reels, fishing line, fish hooks, fishing books, fishing DVDs etc. These keywords then need to be included into the description of the webpage in the HTML header section which isn’t displayed on the screen to users, but is apparent to search engines, but they also have to be included in the text written into the page that people do see. This combines the 2 areas of the pages together and gains the search engine approval for relevance.
You then sign up to lots of affiliate marketing schemes and find as many companies retailing products in your niche market as you can. Pick the adverts that you like and will look good on your page, and cut and paste the code into your pages, arrange them into some sort of reasonable order such as by country (because you can promote affiliate marketing firms in any country, not just your own, target markets all over the globe to maximise profits). Once you are pleased with the appearance then you can begin the SEO and a great way to start is getting links to your pages inserted on business directories all over the internet. The best way to do this is to look for a website that will help you add hundreds through them rather than track them all down individually. Careful though, this is a long and very boring process.
Do it though, it is worth it since search engines adore links and they want to find them to your website in conjunction with the correct keywords so you have to look for ways to do this. Directory listings are a good one and also using social network sites to promote your site with links is another because hopefully, as well as providing links for the search engine robots, people will see them and hopefully follow also. These are all good, solid SEO methods which can be utilised in the early days of affiliate marketing, the following blog will show more methods to get your site noticed.
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